Website Terms of Use - Business to Business (B2B)

These Terms of Use, together with any and all other documents referred to herein, set out the terms of use under which you may use this website, www.ingenious-probiotics.com (“Our Site”).

Please read these Terms of Use carefully and ensure that you understand them.  Your agreement to comply with and be bound by these Terms of Use is deemed to occur upon your first use of Our Site. These Terms of Use do not apply to the sale of goods.  Please refer to our Terms of Sale for more information.

1. Definitions and Interpretation
   1.1 In these Terms of Use, unless the context otherwise requires, the following expressions have the following meanings:

2. Information About Us
   Our Site, www.ingenious-probiotics.com, is owned and operated by Pure Ingenious Ltd trading as Ingenious Probiotics, a limited company registered in England under 11726508, whose registered address and main trading address is as above Our VAT number is 312237641.

3. Access to Our Site
   3.1 Access to Our Site is free of charge.
   3.2 It is your responsibility to make any and all arrangements necessary in order to access Our Site.
   3.3 Access to Our Site is provided “as is” and on an “as available” basis.  We may alter, suspend or discontinue Our Site (or any part of it) at any time and without notice.  We will not be liable to you in any way if Our Site (or any part of it) is unavailable at any time and for any period.

4. Accounts
   4.1 Certain parts of Our Site (including the ability to purchase goods from Us) may require an Account in order to access them.
   4.2 You may not create an Account if you are under 18 years of age.
   4.3 When creating an Account, the information you provide must be accurate and complete.  If any of your information changes at a later date, it is your responsibility to ensure that your Account is kept up-to-date.
   4.4 We recommend that you choose a strong password for your Account, consisting of a combination of lower case and uppercase letters, symbols and numbers.  It is your responsibility to keep your password safe.   If you believe your Account is being used without your permission, please contact Us immediately at enquiries@pure-ingenious.com.  We will not be liable for any unauthorised use of your Account.
   4.5 You must not use anyone else’s Account without the express permission of the User to whom the Account belongs.
   4.6 Any personal information provided in your Account will be collected, used, and held in accordance with your rights and Our obligations under the law, as set out in Clause 16.
   4.7 If you wish to close your Account, you may do so at any time.  Closing your Account will result in the removal of your information.  Closing your Account will also remove access to any areas of Our Site requiring an Account for access.

5. Intellectual Property Rights
   5.1 Content included on Our Site and the copyright and other intellectual property rights subsisting in that Content, unless specifically labelled otherwise, belongs to or has been licensed by Us.  All Content (including User Content) is protected by applicable United Kingdom and international intellectual property laws and treaties.
   5.2 Subject to sub-Clause 5.3, you may not reproduce, copy, distribute, sell, rent, sub-licence, store, or in any other manner re-use Content from Our Site unless given express written permission to do so by Us.
   5.3 You may:
   5.3.1 Access, view and use Our Site in a web browser (including any web browsing capability built into other types of software or app);
   5.3.2 Download Our Site (or any part of it) for caching;
   5.3.3 Print page(s) from Our Site;
   5.3.4 Download extracts from pages on Our Site; and
   5.3.5 Save pages from Our Site for later and/or offline viewing.
   5.4 Our status as the owner and author of the Content on Our Site (or that of identified licensors, as appropriate) must always be acknowledged.
   5.5 You may not re-use any Content printed, saved or downloaded from Our Site for commercial purposes without first obtaining a licence from Us (or our licensors, as appropriate) to do so.  This does not prohibit the normal access, viewing and use of Our Site whether by business users or consumer.

6. User Content
   6.1 User Content on Our Site includes (but is not necessarily to) reviews and comments.
   6.2 An Account is required if you wish to submit User Content.  Please refer to Clause 4 for more information.
   6.3 You agree that you will be solely responsible for your User Content. Specifically, you agree, represent, and warrant that you have the right to submit the User Content and that all such User Content will comply with Our Acceptable Usage Policy, detailed below in Clause 11.
   6.4 You agree that you will be liable to Us and will, to the fullest extent permissible by law, indemnify Us for any breach of the warranties given by you under sub-Clause 6.3.  You will be responsible for any loss or damage suffered by Us as a result of such breach.
   6.5 You (or your licensors, as appropriate) retain ownership of your User Content and all intellectual property rights subsisting therein.  When you submit User Content you grant Us an unconditional, non-exclusive, fully transferrable, royalty-free, perpetual, worldwide licence to use, store, archive, syndicate, publish, transmit, adapt, edit, reproduce, distribute, prepare derivative works from, display, perform and sub-licence your User Content for the purposes of operating and promoting Our Site. In addition, you also grant Other Users the right to copy and quote your User Content within Our Site.
   6.6 If you wish to remove User Content from Our Site, the User Content in question will be deleted or anonymise. Please note, however, that caching or references to your User Content may not be made immediately unavailable (or may not be made unavailable at all where they are outside of Our reasonable control).
   6.7 We may reject, reclassify, or remove any User Content from Our Site where, in Our sole opinion, it violates Our Acceptable Usage Policy, or if We receive a complaint from a third party and determine that the User Content in question should be removed as a result.
   6.8 We are not responsible for the content or accuracy, or for any opinions, views, or values expressed in User Content.  Any such opinions, views, or values are those of the relevant User and do not reflect Our opinions, views, or values in any way.

7. Links to Our Site
   7.1 You may link to Our Site provided that:
   7.1.1 you do so in a fair and legal manner;
   7.1.2 you do not do so in a manner that suggests any form of association, endorsement or approval on Our part where none exists;
   7.1.3 you do not use any logos or trademarks displayed on Our Site without Our express written permission; and
   7.1.4 you do not do so in a way that is calculated to damage Our reputation or to take unfair advantage of it.
   7.2 Framing or embedding of Our Site on other websites is not permitted without Our express written permission.  Please contact Us at enquiries@pure-ingenious.com for further information.
   7.3 You may not link to Our Site from any other site the main content of which contains material that:
   7.3.1 is sexually explicit, obscene, deliberately offensive, hateful or otherwise inflammatory;
   7.3.2 promotes violence;
   7.3.3 promotes or assists in any form of unlawful activity;
   7.3.4 discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation, or age;
   7.3.5 is intended or is otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;
   7.3.6 is calculated or is otherwise likely to deceive another person;
   7.3.7 is intended or is otherwise likely to infringe (or to threaten to infringe) another person’s privacy;
   7.3.8 misleadingly impersonates any person or otherwise misrepresents the identity or affiliation of a particular person in a way that is calculated to deceive (obvious parodies are not included in this definition provided that they do not fall within any of the other provisions of this sub-Clause 7.4);
   7.3.9 implies any form of affiliation with Us where none exists;
   7.3.10 infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, trademarks and database rights) of any other party; or
   7.3.11 is made in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.

8. Links to Other Sites
   Links to other sites may be included on Our Site.  Unless expressly stated, these sites are not under Our control.  We neither assume nor accept responsibility or liability for the content of third-party sites.  The inclusion of a link to another site on Our Site is for information only and does not imply any endorsement of the sites themselves or of those in control of them.

9. Liability and Disclaimers
   9.1 Nothing on Our Site constitutes advice on which you should rely. It is provided for information purposes only. You are responsible for ensuring that any products you purchase are suitable for your intended purpose. We recommend reviewing all product documentation and seeking clarification where necessary. Professional or specialist advice should always be sought before taking any action on the basis of any information provided on Our Site. While our products are designed to support wellbeing and promote a healthier environment, they are not medicines or medical devices and should not be used as substitutes for professional treatment or diagnosis.
   9.2 Insofar as is permitted by law, We make no representation, warranty, or guarantee that Our Site will meet your requirements, that it will not infringe the rights of third parties, that it will be compatible with all software and hardware, or that it will be secure.
   9.3 We make reasonable efforts to ensure that the Content on Our Site is complete, accurate, and up-to-date.  We do not, however, make any representations, warranties or guarantees (whether express or implied) that the Content is complete, accurate, or up-to-date.  Please note that this exception does not apply to information concerning goods for sale through Our Site.  Please refer to Our Terms of Sale for more information.
   9.4 To the fullest extent permissible by law, We accept no liability to any User for any loss or damage, whether foreseeable or otherwise, in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising out of or in connection with the use of (or inability to use) Our Site or the use of or reliance upon any Content (including User Content) included on Our Site.
   9.5 If you are a business user, We hereby exclude all implied conditions, warranties, representations or other terms that may apply to Our Site or Content.  We will not be liable for any loss of profits, sales, business or revenue; loss of business opportunity, goodwill or reputation; loss of anticipated savings; business interruption; or for any indirect or consequential loss or damage.
   9.6 We neither assume nor accept responsibility or liability arising out of any disruption or non-availability of Our Site resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, natural events, acts of war, or legal restrictions and censorship.
   9.7 Nothing in these Terms of Use excludes or restricts Our liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence, or for any other forms of liability which cannot be excluded or restricted by law.
   9.8 The limitations of liability included in this Clause 9 apply only to the use of Our Site and not to the sale of goods, which is governed separately by Our Terms of Sale.

10. Viruses, Malware and Security
    10.1 We exercise all reasonable skill and care to ensure that Our Site is secure and free from viruses and other malware.
    10.2 You are responsible for protecting your hardware, software, data and other material from viruses, malware, and other internet security risks.
    10.3 You must not deliberately introduce viruses or other malware, or any other material which is malicious or technologically harmful either to or via Our Site.
    10.4 You must not attempt to gain unauthorised access to any part of Our Site, the server on which Our Site is stored, or any other server, computer, or database connected to Our Site.
    10.5 You must not attack Our Site by means of a denial of service attack, a distributed denial of service attack, or by any other means.
    10.6 By breaching the provisions of sub-Clauses 10.3 to 10.5, you may be committing a criminal offence under the Computer Misuse Act 1990.  Any and all such breaches will be reported to the relevant law enforcement authorities and We will cooperate fully with those authorities by disclosing your identity to them.  Your right to use Our Site will cease immediately in the event of such a breach.

1. Acceptable Usage Policy
   11.1 You may only use Our Site in a manner that is lawful and that complies with the provisions of this Clause 11. Specifically:
   a. you must ensure that you comply fully with any and all local, national or international laws and/or regulations;
   b. you must not use Our Site in any way, or for any purpose, that is unlawful or fraudulent;
   c. you must not use Our Site to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware, or any other code designed to adversely affect computer hardware, software, or data of any kind; and
   d. you must not use Our Site in any way, or for any purpose, that is intended to harm any person or persons in any way.
   11.2 When submitting User Content (or communicating in any other way using Our Site), you must not submit, communicate or otherwise do anything that:
   a. is sexually explicit, obscene, deliberately offensive, hateful or otherwise inflammatory;
   b. is obscene, deliberately offensive, hateful or otherwise inflammatory;
   c. promotes violence;
   d. promotes or assists in any form of unlawful activity;
   e. discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation or age;
   f. is intended or otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;
   g. is calculated or is otherwise likely to deceive;
   h. is intended or otherwise likely to infringe (or threaten to infringe) another person’s right to privacy or otherwise uses their personal data in a way that you do not have a right to;
   i. misleadingly impersonates any person or otherwise misrepresents your identity or affiliation in a way that is calculated to deceive (obvious parodies are not included within this definition provided that they do not fall within any of the other provisions of this sub-Clause 11.h);
   j. implies any form of affiliation with Us where none exists;
   k. infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, patents, trademarks and database rights) of any other party; or
   l. is in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.
   11.3. We reserve the right to suspend or terminate your access to Our Site if you materially breach the provisions of this Clause 11 or any of the other provisions of these Terms of Use.  Specifically, We may take one or more of the following actions:
   a. suspend, whether temporarily or permanently, your Account and/or your right to access Our Site;
   b. remove any User Content submitted by you that violates this Acceptable Usage Policy;
   c. issue you with a written warning;
   d. take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach;
   e. take further legal action against you as appropriate;
   f. disclose such information to law enforcement authorities as required or as We deem reasonably necessary; and/or
   g. any other actions which We deem reasonably appropriate (and lawful).
   11.4 We hereby exclude any and all liability arising out of any actions (including, but not limited to those set out above) that We may take in response to breaches of these Terms of Use.

12. Privacy and Cookies
    Use of Our Site is also governed by Our Cookie Policy and Privacy Policy.  These policies are incorporated into these Terms of Use by this reference.

13. Changes to these Terms of Use
    13.1 We may alter these Terms of Use at any time.  Any such changes will become binding on you upon your first use of Our Site after the changes have been implemented.  You are therefore advised to check this page from time to time.
    13.2 In the event of any conflict between the current version of these Terms of Use and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

14. Contacting Us
    To contact Us, please email Us at enquiries@pure-ingenious.com.
    

15. Communications from Us
    15.1 If We have your contact details (if, for example, you have an Account) We may from time to time send you important notices by email.  Such notices may relate to matters including, but not limited to, service changes, changes to these Terms of Use, Our Terms of Sale, and changes to your Account.
    15.2 We will never send you marketing emails of any kind without your consent.  If you do give such consent, you may opt out at any time.  Any and all marketing emails sent by Us include an unsubscribe link. If you opt out of receiving emails from Us at any time, it may take up to 7 business days for Us to comply with your request.  During that time, you may continue to receive emails from Us.
    15.3 For questions or complaints about communications from Us (including, but not limited to marketing emails), please contact Us at enquiries@pure-Ingenious.com.

16. Data Protection
    We will only use your personal information as set out in Our Privacy Policy, and Our Cookie Policy.

17. Law and Jurisdiction
    17.1 These Terms of Use, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.
    17.2 If you are a business, any disputes concerning these Terms of Use, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.
    17.3 If you are a consumer, any disputes concerning these Terms of Use, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of England, Wales, Scotland, or Northern Ireland, as determined by your residency.

These terms and conditions were reviewed on 12th August 2025.