Welcome to Ingenious Probiotics (a trading name of Pure Ingenious Ltd).
This page provides access to our legal documents and policies. Different terms apply depending on whether you are:
Pure Ingenious Ltd
Trading as: Ingenious Probiotics
Registered Office:
Drogheda House
36 Shevon Way
Brentwood
Essex
CM14 4PJ
UK
Registered in England & Wales.
Email: support@ingenious-probiotics.com
Telephone: +441268 544530.
Your use of this website is governed by the applicable Website Terms of Use.
Website Terms of Use for Consumers (B2C)
Website Terms of Use for Business (B2B)
If you are purchasing as a consumer (for personal use), the following documents apply:
Terms of Sale for Consumers (including online and offline purchases)
These documents explain your statutory rights under the Consumer Rights Act 2015 and related legislation.
If you are purchasing in the course of business (including sole traders and limited companies), the following may apply depending on how you purchase:
Ecommerce Terms of Sale for Business (B2B)
Terms and Conditions for the Supply of Goods and Services (B2B)
These terms differ from consumer terms and are tailored to business-to-business transactions.
If you are an approved stockist or reseller, the following additional terms apply:
Terms and Conditions for the Supply of Goods for Resale (UK)
Terms and Conditions for the Supply of Goods for Resale (International)
Terms and Conditions for Export Sales
Where multiple documents apply, the document specific to your purchasing channel or status shall prevail in the event of conflict.
We are committed to protecting your personal data.
We process personal data in accordance with UK GDPR and applicable data protection legislation.
The content provided on this website is for general information only and is not intended to be a substitute for professional medical or veterinary advice.
Our products are designed to support wellbeing and promote a healthier environment. They are not medicines or medical devices and should not be used as a substitute for professional treatment or diagnosis.
If you have any concerns about your own health or your animal’s health, we recommend speaking to your doctor, veterinary surgeon, or another appropriately qualified professional.
Nothing on this website should be interpreted as medical or veterinary advice.
We make every effort to ensure the accuracy of the information on this website. However:
Liability for products is governed by the applicable Terms of Sale or Supply relevant to your purchase. Nothing in our terms excludes liability where it would be unlawful to do so.
We may update our policies occasionally to reflect improvements to our services, new products, or changes in legal requirements.
The latest versions will always be available here.
If you continue to use our website or purchase from us after updates are published, this means you accept the revised terms.
© Pure Ingenious Ltd 2026. All rights reserved.
All website content, including text, graphics, branding, images, and documentation, is protected by copyright and intellectual property laws.
Content may be downloaded or printed for personal use only. Any commercial use, reproduction, modification, or distribution requires prior written consent.
If you are unsure which terms apply to you, please contact:
Email: support@ingenious-probiotics.com
We are happy to clarify which terms apply to you.
Overall rating: 4.9 / 5 from 274 reviews.
Excellent product and customer service. Stopped my dog constantly scratching in its tracks! Thank you so much.
Store owner replied: Thank you Emma, that's great, we're so happy to have helped your itchy dog become a NOT itchy dog !
This was recommended by the vet So far it is really good Wish you could recommended something for cats with arthritis that is cheaper
Probiotic Coat Care Spray for Pets - 300ml
Store owner replied: that's great, Gail, glad to be helping. Hope the TVATI helps too!
I always use this floor cleaner!
Probiotic Floor Cleaner Concentrate
Store owner replied: That's so brilliant to hear, thank you Carol! 💚
Delivered on time. Excellent service.
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: thanks Lesley, so glad you're happy with the service !!
Here is Dizzy looking very happy & jaunty on her morning walk. Her limp from her arthritic foreleg is hardly noticeable. The Tvati has certainly helped her cope with the high temperatures this summer. I’ve managed to retain this level of improved comfort whilst reducing her dosage to 2 days on & 1 day off. Excellent win!
Natural Joint Support for Dogs | Tvati
Store owner replied: "Jaunty" is just the perfect word for little Dizzy!! thanks for sharing, Heidi, we are so pleased to be part of her improvement !
I know Joe the founder of Ingenious and he’s amazing! Nothing is too much trouble and well the products are second to none!
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: thanks Alison - high praise indeed!!
Keeps gems eyes lovely and clean and pollen free brilliant product
Probiotic Eye Care Spray for Pets - 100ml
Store owner replied: Thank you so much, Gay, we are so glad to be helping
Fantastic product helps gem to just chill no scratching calms her itchy skin down used along side the other products more so I will be placing another order soon
Probiotic Allergen-Free Spray for Pets - 300ml
Store owner replied: thank you Gay, thank you Gem !! cool picture!
Tvati has made a profound difference to our 9-year old Fox Red Labrador with a replacement right elbow and joints throughout his whole body destroyed by 4-years of steroid use to control Inflammatory Bowel Disease. Not only has Tvati massively improved his mobility and comfort such that we have been able to reduce his weekly physio/hydrotherapy to bi-weekly, but it has also inexplicably greatly helped his gut, being able to cut his raw food intake by 2/5. Thanks to Tvati, we have our happy and content boy back, who is now able to enjoy a much improved quality of life.
Natural Joint Support for Dogs | Tvati
Store owner replied: hi Tim, thank you for taking the time to write in - we are so glad to be helping so much. He looks like a very happy boy. Great movement!
Lovely fresh clean laundry with non of the nasty chemical smell or coating on the fabrics.
Probiotic Laundry Detergent ('Wash')
Store owner replied: thank you so much Beverley, we love being part of your chemical exposure reduction with our probiotic laundry care!
Great product Leaves floors looking and feeling fresh and clean without the nasty chemical smell
Probiotic Floor Cleaner Concentrate
Store owner replied: Thank you Beverley, we couldn't have put it better ourselves !! Glad to be helping reduce your chemical exposure.
Speedy service, product smells amazing and cleans well. One bottle lasts for ages and gives me peace of mind knowing it is safe for my dog
Probiotic Floor Cleaner Concentrate
Store owner replied: Thanks Maggie, being properly pet safe is so important to us - glad to be helping.
Must have for both our babies! 🐾🐾🐾 Always have it in our cabinet for prevention and in emergency ( if any infections) Highly recommended
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Thank you so much for the words and the great close-up pics !! so glad to e helping you and your pack!
Excellent service and amazing products as always!!! Highly recommended
Probiotic Floor Cleaner Concentrate
Store owner replied: Thanks so much Maria, we (and our products!) really appreciate being highly recommended ❤️
Used in a busy home with his majesty the cat! I am happy with the cleaner and would recommend for those who want a clean home without all of the chemicals.
Probiotic Universal Cleaner Concentrate
Store owner replied: Hi Shanice - we love that his majesty the cat doesn't have to sleep on a floor with chemicals! Thanks so much for taking the time to share 😻👑
Love this product. Great customer service & speedy delivery.
Probiotic Surface Cleaner Ready to Use Spray - 500ml
Store owner replied: hi Jenny, thank you so much. We all need more good customer service and general human contact these days!!
The ear cleaner is good so far only been using it for a few days but so far so good
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Thanks Elaine, beautiful doggo pic!!
Fabulous product use everyday on my dog .. Great company Joe Flanagan puts himself out to help you by messaging and even ringing you up which is brilliant. 100% recommend this company 👍
Probiotic Dermo Care Spray for Pets - 100ml
Store owner replied: Thanks so much for the recommendation, Jo - we will make sure Joe receives your wonderful feedback 💚
Really helping to clean my older Boston's eyes and face, due to her having to have drops and a bulding eye, this eye care has certainly started to clean her eyes and face. Really pleased.
Probiotic Eye Care Spray for Pets - 100ml
Store owner replied: Hi Gloria - we are so pleased that you and your Boston are pleased with the Eye Care. Thanks so much for letting us know 💚
Fantastic product ⭐⭐⭐⭐⭐
Probiotic Universal Cleaner Concentrate
Store owner replied: Thanks Joanne, glad you like it and thanks for taking the time to leave a review 😊
Helps my dogs with their allergies! And it’s so much healthier for my family!! It saves me a fortune! No need for softener or other nasty chemicals!
Probiotic Laundry Detergent ('Wash')
Store owner replied: Thanks Michelle - and we love being a part of the family's health!
I have been buying this shampoo for a long time now; I find it very gentle and not overly scented. The coat is always very shiny, and when paired with the probiotic coat care spray, it helps keep Tino’s coat beautifully glossy between grooming sessions.
Store owner replied: hi Mariangela, hi Tino! thank you so much for your lovely words and great picture - we are so very glad to be helping to keep Tino feeling healthy and looking so good !! Thanks again !
Really nice product. Mild, natural scent. Really does remove odours - (I keep it near the loo) A very fine spray, so even though it seems pricey it lasts a long time.
Store owner replied: Hi Jacqueline, thank you so much for sharing your experience with us. We really appreciate your thoughtful feedback. 😊
Very subtle smell but it doesn't actually remove odours, rather than mask them. Perfect for use round litter trays and our bin Smells really nice and you don't need to use much
Store owner replied: hi Claire, thank you so much for your 5-Star review !! I believe you are saying that the products removes the source of the order, rather than just masking it - so true ! We are so pleased to be helping improve your results and reducing your chemical exposure at the same tie. Enjoy !!
I thought I would try this as I have bought other products from the range and want to cut out the amount of chemicals used in my home. We are a household of 4 adults, two giant dogs and a cat. I was reluctant to buy this as it is very expensive but it is an amazing floor cleaner. It smells beautiful and fresh without being over powering or chemically smelling and it cleans brilliantly. It's ideal for downstairs as it cuts through mucky footprints and it's worked wonders on our 15yr old bathroom floor - (we have one tiny bathroom for four people). I will definitely buy again
Probiotic Floor Cleaner Concentrate
Store owner replied: Hi Claire, thank you so much for your thoughtful review. It's wonderful to hear the Floor Cleaner is working so well in your busy home. We really appreciate you sharing your experience with us. 💚
Great stuff!
Store owner replied: Hi Julie, we're so pleased you're happy! Thanks so much for your review. 😊
So easy to use, even on a fussy little dog who usually needs to be sedated to have anyone go near her mouth. A couple of sprays a day as part of a game seems to be working, keeping pesky plaque and tartar at bay! Thank you!
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: Hi Rachel, thank you so much for sharing your experience. We love the idea of making Dental Care part of a game, and your description of your fussy little dog really made us smile! We really appreciate your lovely review. 🐾
A wonderful product that promotes healing so well!
Probiotic Dermo Care Spray for Pets - 100ml
Store owner replied: Hi Catherine, what a lovely review - thank you! We're so pleased you've had such a positive experience with the Dermo Care Spray. 💚
Great company & product
Probiotic Laundry Detergent ('Wash')
Store owner replied: Hi Joy - thank you so much! We're delighted you're happy with both our Laundry Detergent and your experience with us. 💚
I gave only 3 stars as I'm not totally convinced. I spray it twice a day for past 2 weeks and have not seen any improvement....?
Probiotic Allergen-Free Spray for Pets - 300ml
Store owner replied: hi Alison, thanks for sharing, hopefully you will get to see an improvement as time goes on. It would be great to get an understanding of what it is your are dealing with (dermatitis, skin patches, seasonal allergies etc.), hopefully we can help. If you would like to have a chat, drop us a line through the website and we can set up a pone call - maybe by talking through the issues we can come up with so ideas for you to explore. In the meantime, keep using it - sometimes things can take a while to change. Hope that helps and hope we can be of more assistance.
This is a life changing product that has made it possible for me to be on top of my pup‘s dental health. He’s two and was starting to develop plaque and it is not for the lack of brushing. This product has not only dissolved most of the existing plaque but also keeps staining and plaque from forming at all. His white pearly teeth on one side are back in less than 30 days of regular use and I am hoping we will achieve similar results on the other side with time. I cannot express how pleased I am with this product and please don’t ever stop producing this. Reckon you can venture into human dental care?!
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: hi Swarnalee, thank you for taking the time to let us know how you are getting on - that is brilliant to hear! Venture in to the human world ..... someday! That would be great, will let you know if we ever go there ! thanks again, so happy for you .
Peanut was in remission with yeast infections for the last 2 years as we went totally holistic Unfortunately the heat we beleive trigged another yeast infection plus he developed the secondary staph infection The ear on the guest photos looks awful, painful and yellow discharge is clearly visible I have been using the ear spray for 2 weeks and half 4 times daily at least and at night occasionally The last photo showing the ear is much better! We are almost healed ! With no antibiotics or steroids Highly recommended!!! Always in my cabinet! Forever! ❤️🐾 grateful devoted happy customer
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Hi Maria, thank you so much for sharing Peanut's experience and photos with us. It means so much to us that you took the time to tell Peanut's story. Thank you for your wonderful recommendation, and please give him a little cuddle from us. ❤️🐾
I have used these products since my Jack Russell Max was a puppy, he’s now 4, he is sensitive to grass pollen and suffers from itchy red skin, I use the allergen spray daily during the summer months, also the ear,eye and dental spray and the shampoo, all these products help me to manage Max’s redness I also use the floor cleaner and laundry detergent, to keep my home chemical free I would highly recommend these products
Probiotic Allergen-Free Spray for Pets - 300ml
Store owner replied: Hi Georgina, thank you so much for your wonderful review. It means a lot to know you've been using our products since Max was a puppy, and that four years on they're still such a trusted part of his care routine. It's lovely to know you've chosen our cleaning products for your home as well. Thank you for your recommendation and for choosing us. 💚
This product is a joy to use. The clothes feel so fresh and clean and the washing machine the same.
Probiotic Laundry Detergent ('Wash')
Store owner replied: Hi Peggy, we love hearing that our Laundry Detergent is a joy to use! It really made us smile to read your review. Thank you. 😊
Very simple to use and very effective. I shall certainly continue with this product.
Probiotic Universal Cleaner Concentrate
Store owner replied: Hi Peggy, we're so pleased to hear you're finding the Universal Cleaner so simple to use and effective. It's lovely to know you'll be continuing to use it. Thank you for taking the time to share your experience with us. 💚
Absolutely amazing brand! I buy a lot for my home and also for my dog baby boy for his skin and ear condition Highly recommend! Life saving brand! Customer service is outstanding! I can not praise enough!!!
Probiotic Laundry Detergent ('Wash')
Store owner replied: Hi Maria, your review has made our day – thank you so much! It means the world to know our products have become such a trusted part of your home and your baby dog's care routine. We're also so pleased you've had a great experience with our customer service. Thank you for your wonderful recommendation and for taking the time to share such kind words. 💚
Great ear cleaning product
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Hi Nicola, we're really pleased you're happy with the Ear Care Spray. It means a lot that you took the time to leave us a review. 🐾
First video is Dizzy 14 yr arthritic sheltie before starting Tvati. The following videos show Dizzy after 5 weeks of using the oil everyday & just over a week using the oil every other day. Whilst she is still showing signs of lameness she is much more energetic & the difference in her enthusiasm & free movement can be seen quite clearly in the videos. Even the neighbours remarked how much brighter she looked after 2 weeks using the oil. Jumping down the step is no longer an issue. Dizzy has definitely benefited from Tvati during the heat wave. Normally she really struggles in hot weather but she has breezes through this last heatwave & is still very keen on her early morning & late night walks.
Natural Joint Support for Dogs | Tvati
Store owner replied: hi Heidi, Dizzy is beautiful and we are so pleased to be helping her with her movement and life quality hoping for a continued improvement for her. Thank you so much for sharing.
It was great and the dog happy too!
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: Hi Wendy, thank you for your feedback. It's great to hear you were happy with the Dental Care Spray – and that your dog was happy too! We appreciate you taking the time to let us know. 🐾
I've used the dental spray with both my cats since adopting them. One cat has all his teeth, despite having fiv which can cause loss of teeth. So far after three years he still has all his teeth except one molar that was decayed.. My other cat only has incisors and canines and I wanted to protect those. I know the probiotic spray is working and will continue to use it with both my cats.
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: hi Lesley, thank you so much for sharing the details of your cats (they are obviously being well cared for!) - we are so glad to be helping them both. Fingers crossed for you with the FIV. Thanks again.
