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Definitions and Interpretation
In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:
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“Cookie” |
means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site; |
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“Cookie Law” |
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“Personal Data” |
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“We/Us/Our” |
means Pure Ingenious Ltd trading as Ingenious Probiotics, a limited company registered in England under company number 11726508, whose registered address is Drogheda House, 36 Shevon Way, Brentwood Essex CM14 4PJ. |
Information About Us
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3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
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3.6 For more specific details of the Cookies that We use, please refer to the table below.
4. What Cookies Does Our Site Use?
4.1 The following first-party Cookies may be placed on your computer or device:
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Name of Cookie |
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Strictly Necessary |
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First Party Session cookies |
Temporary cookies used to remember your input when you complete any online forms and add items to your shopping basket; to identify and authenticate you when you log into our website, so you do not need to repeatedly enter login information. These cookies expire on closing your browser. |
Pure Ingenious Ltd |
Yes |
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First Party Persistent Cookies |
Used for your online account, shopping basket and to recognise whether you have accepted the use of cookies on our website. These cookies expire after 14 days. |
Pure Ingenious Ltd |
Yes |
4.2 The following third-party Cookies may be placed on your computer or device:
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Name of Cookie |
Purpose & Type |
Provider |
Strictly Necessary |
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Third Party Functional and Analytical cookies. |
To provide functionality for the contact forms and related behaviour, for more information see AWeber Privacy Policy |
AWeber |
No |
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Third Party Targeting (or advertising) and re-marketing cookies. |
To display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. For more information see:
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Google Facebook |
No |
4.3 Our Site uses analytics services provided by Google and Aweber. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
4.4 The analytics services used by Our Site use analytics Cookies to gather the required information.
4.5 The analytics services used by Our Site use the following analytics Cookies:
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Name of Cookie |
Purpose & Type |
Provider |
Strictly Necessary |
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Third Party Analytical or Performance Cookies |
To track and gather data about what you do on the website and improve your User experience. This helps us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address). For more information see: |
Google Analytics |
No. You do not have to allow Us to use these Cookies, however whilst Our use of them does enable Us to continually improve Our Site, making it a better and more useful experience for you. |
5. Consent and Control
5.1 Before Cookies are placed on your computer or device, you will be shown a pop-up prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies (unless those Cookies are strictly necessary); however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by https://ingenious-probiotics.com/#cookie_settings.
5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:
Further Information
7.1 If you would like to know more about how We use Cookies, please contact Us at enquiries@pure-ingenious.com or by telephone on +441268 544530.
7.2 For more information about privacy, data protection and our terms and conditions, please visit the following:
7.2.1 Privacy Policy;
7.2.2 Terms and Conditions.
This policy was reviewed and updated on 12th August 2025.
Overall rating: 4.9 / 5 from 313 reviews.
I have only just got it about a week ago and have been using it for cleaning. Its very good on all my kitchen and bathroom surfaces. I really enjoyed your video with Mark Attwood lots of good information
Probiotic Universal Cleaner Concentrate
Store owner replied: Thank you Eileen, that is really great to hear. Glad you enjoyed the video - Mark is a mind full of information!!
I used to put bleach in the toilet thinking it was good, even though it made the place smell like a swimming pool! This does the job much better with no chemicals, very pleased.
Store owner replied: Great to hear, Lee, thanks. Doing a great job and getting your home bleach-free, perfect result!!
I initially bought this as one of my cats was constantly sneezing and had watery eyes. I’d watched these products being discussed and was very interested in trying them out. I’ve since brought the lot I think! I’ve washed everything in this washing liquid since it arrived a couple of weeks ago, and my cat has not sneezed since, neither has her eyes watered. I’ve since thrown all my old liquids away and will only use this from now on. It’s strange how I used to think that overpowering synthetic smell was nice, in such a small space of time my view has changed completely! Very pleased, thank you ☺️
Probiotic Laundry Detergent ('Wash')
Store owner replied: that's brilliant, Lee, so please for your cat (and for you!). Just glad to be helping make the change nice and easy!
The product does exactly what it says… It’s the best product ever for cleaning dogs ears. It’s more expensive than other brands but the quality outweighs the price because it 100% works.
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: thank you so much, Ian, that is so great to hear !
The product is excellent does what it says… But the delivery was very slow.
Probiotic Floor Cleaner Concentrate
Store owner replied: thanks Ian - we will work on that delivery speed!
Cleaned floor well. No complaints.
Probiotic Floor Cleaner Concentrate
Store owner replied: That's great, thanks Angela, hopefully the other products in your order will be as satisfactory for you.
Love this product, use it for my dogs bedding and toys.
My Foxie had his first ear infection March 2025 and never quite cleared as another in 2026. I was taking him to the top holistic vet in Australia but he retired last December so we haven’t been back to the practice this year. I noticed after the third treatment of the probiotic formula his ears were much less smelly and not producing copious amounts of orange wax. I stopped for a few days to see whether I needed to continue but yesterday I started back on twice a day so I will need to gauge this and see what happens. Thank you, as that was an amazing result in such a short time as I’ve used many different holistic products.
Easy ordering, quick delivery time, fantastic product. Thank you 🙏
This is the natural way to clean and refresh all surfaces. Simple to use and effective, especially in the kitchen. No perfumes to harm just the smell of clean and safe. Love all these products.
Items were well packed and arrived on time. Only been using the universal cleaner for a couple of weeks so far I’ve found it easy to mix/use and it does the job it was intended for. I’ve used it on kitchen worktops, sink, bins & also the bathroom so far. Can only trust the wee probiotics are doing their job as you can’t see them. I can definitely say there’s no smell from the sink or bins it cleaned the kitchen sink a treat left it nice & shiny. My next purchase will be the Laundry detergent & hand & body wash. I have no pets so can’t comment on that area. What I would say is as they have it for your pets. I hope they develop a fluoride sls free probiotic mouth rinse & toothpaste (for humans of course)that would be awesome 🤩
Although I haven’t been using this very long, I’ve used it on pretty much everything so far. It leaves the house smelling fresh, not overpowering like toxic brands. A huge bonus is that I know it’s not harmful to my cats when they clean their paws. I’ve since ordered a few more products from here, very happy thank you.
I am gradually building a range of these products for myself and my dog as I feel we will both benefit. I love the laundry liquid, also the floor cleaner and the universal cleaner. The dog has the shampoo and anti itch spray. All of these work perfectly for me. Waiting until the body wash is back in stock so I can buy that as well. (I have to say the dog shampoo has found its way into my bathroom!) I have great faith in the way your products cover all aspects of my life so that I can eliminate “chemicals”. Thank you.
The product did its job and I love the ethics behind these products. Customer service is also excellent and I feel reassured to be using this company.
Store owner replied: Thank you Sylvia, so great to hear and this is exactly what we strive for. Your comments make us feel we are on the right track!
Having only just used in my washing machine it is a bit early to evaluate, however my clothes were clean, it was a quicker and cooler wash and I have no reasons to not like this product. Also very happy with ethics and customer services.
Probiotic Laundry Detergent ('Wash')
Store owner replied: Thank you so much Sylvia, that is so great. Continue to enjoy!! (and we have changed the system to give customers more time for evaluating the product before asking for their opinion - thank you again!)
I am being asked to rate my experience way before I have had a chance to use and evaluate the product. However I am prepared to give 5* because of the ethics and customer service which has been tops.
Probiotic Floor Cleaner Concentrate
Store owner replied: hi Sylvia - wow, that is an amazing comment, thank you. It is exactly what we strive for! And - you are right, we have now altered the system to allow much more time people to use the products before we ask about their experience. Thank you for helping us get it right.
First of all from the day I ordered to receiving was only 9 days to the east coast of Australia. I feel that I need more time to write any reviews but I did bath my Wire Fox Terrier straight away which was Tuesday and now only Friday. The shampoo has left his coat very soft and shiny. I feel his skin was really helped immediately. He was also very greasy so a bit early to tell. I will need to bath his body from mid back to tail due to the itch tomorrow to soothe his skin. The one thing I didn’t like was the smell of the shampoo as I found it too strong but I’m sure this will differ from person to person.
Store owner replied: hi Judith, thank you so much. We are really glad to be helping your little Wire Fox Terrier with his skin and coat, hopefully that will continue to improve. You might find the Coat Care or Allergen Free spray to be a useful addition in your next order. Hopefully the scent dissipated quickly for you, it usually does but next year's formulation will have even less scent. Thanks again for letting us know about your progress, we really love hearing about it - helping with health is what it is all about for us.
My good friend Dr Vicki Adams recommended this product to me. My year old Siamese Bluebell, gets big lumps of gunk in the corner of her eyes. Since using Eye Care, Bluebell doesn't get as much gunk build up as quickly if I use it daily. Unfortunately Bluebell hates having it done, but we get there 😁
Probiotic Eye Care Spray for Pets - 100ml
Store owner replied: So glad Bluebell is benefiting - as much as she dislikes it. Thank you for your review and 5 star recommendation :)
Received order quickly. Works very well on my floors, will soon try on other surfaces. Nice to feel secure in knowing its perfectly safe for my cats and myself Thank-you
Probiotic Universal Cleaner Concentrate
Store owner replied: Thank you so much for taking the time to review our product/service. It is much appreciated :)
Pleased with product!
Probiotic Universal Cleaner Concentrate
Store owner replied: Thank you so much for your 5 star review and positive comment. We do appreciate you taking the time :)
We have three cats, but our three year old Tabby Reba has been incessantly chewing on her back. I thought about taking her to the vet but several weeks ago I clicked on an email from Mark Atwood and his September 17, 2026 video interview with Joe Flanagan and his company Ingenious Probiotics. I immediately thought this is what I need for Reba and ordered a bottle. In my experience I have found most cats don't like a spray bottle but recently I have been taking a wet washcloth and wiping my cats fur off at the end of the day. I took this one step further with Reba and after fluffing her fur up on her back quickly squirted several sprays on her back before she ran off. The result was immediate!! It has only been about three days now but she has almost stopped her chewing!! I also thought she might not want her nightly wipe-down but she comes into the bathroom and lays down on the floor as if she is waiting for it!! She is much happier and more relaxed and has been even more talkative, as if to tell me, "Thank you mama!". Thank you Joe Flanagan for your amazing product that absolutely works!!
Probiotic Allergen-Free Spray for Pets - 300ml
Store owner replied: Oh my, so so pleased to hear that Reba is happier and the product is working well for her. Makes our hearts swell. :)
What I would really appreciate is a full instruction sheet on the many ways the universal cleaner can be used. It's all guess work for me really and I haven't got a pet. I bought it for general use in my home
Probiotic Universal Cleaner Concentrate
Store owner replied: Hi Carol Thank you for your review and for the really helpful feedback. You’re absolutely right – the Universal Cleaner has so many different uses that we need to make the guidance clearer. And you certainly don’t need to have a pet to use it! For general cleaning around the home, you can use it on kitchen and bathroom surfaces, tiles, windows, mirrors and other washable surfaces, as well as bins, floors, patios, outdoor furniture, artificial grass, sports equipment, and inside and outside your car. For everyday cleaning, an easy option is to make up a 500ml trigger spray. Fill a clean spray bottle with 500ml of hand-warm water, add one capful of Universal Cleaner and shake gently. Spray lightly onto surfaces and wipe with a cloth. For bigger jobs, such as floors and outdoor areas, use 50–100ml in 10 litres of warm water. You can reduce the quantities proportionately if you need less – for example, 25–50ml in 5 litres. Use the higher amount for dirtier or more heavily soiled areas. Thank you again for raising this – it’s really useful feedback and we’ll use it to improve the information we provide. In the meantime, if you have any questions about a particular surface or how to use the cleaner, please email us at support@ingenious-probiotics.com and we’ll be very happy to help.
Very early days ,but so far I have been very pleased with the products
Probiotic Universal Cleaner Concentrate
Store owner replied: Thank you for taking the time to leave your comment and 5 star review. Much appreciated :)
My dog has seasonal allergies and being outdoors in some environments really affects his eyes previously resulting in tear stains. I tried a number of products in conjunction with piriton but none had any effect. Then we found this product and it has worked well to help the worst of the irritation.
Probiotic Eye Care Spray for Pets - 100ml
Store owner replied: Thank you and always great to receive feedback on our products. :)
Have used all your products for a while , love the smell and very economical being concentrated
Probiotic Universal Cleaner Concentrate
Store owner replied: Thanks Leo, reducing cost and chemical exposure at the same time - we all love that !
Best ear cleaner ever. No ear infections since we started using this!
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Thank you Mithra, that's great to hear and we love helping with those ears!
Both products do a very good job.
Probiotic Laundry Detergent ('Wash')
Store owner replied: thank you Peggy, that is wonderful feedback and we are happy to be helping
Fantastic stuff!
Probiotic Eye Care Spray for Pets - 100ml
Store owner replied: Thank you so much - we rely on our reviews to help future customers so it is much appreciated.
This magic stuff saved me over £1000 at the vets! Healed so well with it, thank you ❤️
Probiotic Dermo Care Spray for Pets - 100ml
Store owner replied: Oh wow that's great - so pleased to hear this and thank you for your 5 star review - much appreciated.
I've only just started using Tvati for my 11 year old miniature poodle who's been showing signs of stiffness and maybe arthritis in the past 6 months or so. The jury is still out but I do think he's moving more easily than he was and he's definitely running more often than he did! And as we're only in our first week of use I am hopeful. Ordering was easy and delivery was very quick. It's great to have a company supplying the product in the UK.
Natural Joint Support for Dogs | Tvati
Store owner replied: thanks so much Nicci ! we are so glad to be helping little Finn !!
Use the whole range incl the pet range , , a little goes a long way
Probiotic Universal Cleaner Concentrate
Store owner replied: Lovely review and recommendations - so important for our audience. Thank you :)
Ordered the 5l bottle of detergent and unfortunately it arrived by DPD battered with leakage . I took photos and contacted them. They sent out a new bottle straight away , fabulous customer service and a great product. Thankyou
Probiotic Laundry Detergent ('Wash')
Store owner replied: Thank you and so pleased our response was received so well. We do our utmost for our customers :)
I have been using the Dental Spray for years it is natural and my dog has several health issues so I feel completely comfortable using it.
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: Thank you so much for the 5 stars and feedback on this wonderful product. Such a fab recommendation.
Seems to be keeping the black gunk at bay
Probiotic Ear Care Spray for Pets - 100ml
Store owner replied: Fabulous and thank you for the feedback.
I am so far, very impressed with this floor cleaner. I have only used it once, with a Villeda Mop and plastic mop bucket as recommended by Google AI. The floor looks nice and clean but there are some old ground in dirt places that need further attention. The bit I have worked on is really remarkably clean and I am happy that I am not harming the environment when I tip the dirty water away.
Probiotic Floor Cleaner Concentrate
Store owner replied: Thank you Kate, we are so glad to be helping with your home health & hygiene. The discarded floor cleaning water is environmentally when using our floor cleaner - so much better than the alternative!
Love this product. Just had some building work done in my house & the Amtico flooring which has been down for 6 years has been extended into the dining room & conservatory. I was concerned that the new tiles would be quite conspicuous against the old but a good wash down with the probiotic floor cleaner & you can’t see the join. The floor cleaner is perfectly safe to use on the flooring without bleaching or damage. Having a dog & three raw fed cats hygiene & safe non toxic cleaning products is a paramount concern for me.
Probiotic Floor Cleaner Concentrate
Store owner replied: Thank you Heidi, the flooring looks great and we love reducing that chemical exposure for those well cared for pets!
Easy to apply. Soft and gentle spray. A beautiful shiny coat.
Probiotic Coat Care Spray for Pets - 300ml
Store owner replied: Thank you so much. The Coat Care is such a great product and we sometimes for get to mention it !!
This is a very good product...has helped our Spaniel no end with her ulcer...
Probiotic Dental Care Spray for Pets – 100ml
Store owner replied: that is great news, Edward, glad to have helped, thank you for sharing
No need to use fabric softener. Smells fresh and suits my sensitive dog.
Probiotic Laundry Detergent ('Wash')
Store owner replied: Thank you Jo, we love that we are helpful for your sensitive doggo - and helping to reduce chemical exposure for animals and humans in the house !
Excellent product and customer service. Stopped my dog constantly scratching in its tracks! Thank you so much.
Store owner replied: Thank you Emma, that's great, we're so happy to have helped your itchy dog become a NOT itchy dog !
